We Need To Be Better Customers

It may be quite frustrating to be a good professionals or service providers.

A good doctor, teacher, business consultant, farmer, you name the profession - all of them are faced with too many customers who want quick fixes, prefer cheaper options, unwilling to pay for expertise and extract the best (most exploitative) deal. The larger good - ecology, social justice, fairness are macro concerns - they have no place at micro or transaction level.

The service provider cares for the well-being of his client and also for the overall well-being. He knows how both can be achieved, but feels helpless. His dissonance leads him to being a failure and he too becomes a bad customer.

We can do better than this. In every transaction we know who has an upper hand. Wherever I have an upper hand it is up to me to be a good customer. The goodness will catch on. Let that belief live on.

Behaviour change at micro level is the only way to change the overall picture. The government, the spiritual guru or the NGO can't fix this. It's up to you and me.

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