Strategy for Social Change

Social change is caused by behaviour change or action taken by a large section of the population within a short time (3-5 years) and the action is not reversed in the short term.

Such magnitude of action or behaviour change can either be self driven or enforced by an authoritative institution/legislation.

Self driven action or change in behaviour, for most people, can happen for a reason that is deeply personal and intense. Most people almost never take sustained action or change behaviour for larger causes; for example, very few people take action for environment or social justice but most people would take action for better earning opportunity. It may be said that people take arms or cause riots for a larger cause. But such actions don't bring about a social change because they aren't sustained long enough. 

Thus, it may be inferred that any social change (at macro level) is incidental and not intended.

If that be the case, how can an organisation working for a larger social impact strategise? It needs to think of those personal benefits, which can encourage a large section of the population to change behaviour or take action, such that the aggregate impact results in the desired social impact.

Comments

Post a Comment

Popular posts from this blog

Guarding MY space? What Space?

For years, I've guarded that space...MY SPACE...lest people don't get to know, don't intrude. Then one day, I asked, "What am I guarding? Why?". I stopped being the guard. But it was tough to go inside, even for me. The place had become so used to being guarded. Years later, I've only managed to get a hazy view of what lies inside... And guess what! The inside is the same...whether you enter from my door or yours!
Read more

To Be or To Become

I was once a tree – a large banyan tree. I lived a hundred years. During all those years, I witnessed, but never participated, never judged, never thought, never felt – neither happiness nor sorrow. I was to be a tree – I was being one. Once, another time, I was a dog. I searched food, I sought affection, I defended my territory, I scared strangers. I felt loved at times, at times I raged with anger. I wasn’t like a tree; because I wasn’t a tree. I was a dog and I was being one. And now I am a human. I want, I like, I try, I think, I feel, I cry, I celebrate, I compare, I analyse, I plan, I do, I strive, I struggle. They say, “Why do you become? Just be.” I say, “That’s what. I’m just being – being human. Wanting to become is a part of my being. It’s a part of my being today. Tomorrow it may not be. Do you want me to become – become a tree or a dog?” How can I become? Isn’t it an illusion if I think I can? I can just be . There is no other way.
Read more

RAMC - Pitch to Land Owner

  If you (by yourself or along with other people) own 10 acres or more of agricultural land, which you don’t use and don’t plan to use for 1.        Your personal stay 2.        Industrial purpose 3.        Commercial agriculture as your source of revenue Here is a proposal you may want to consider. We are a rural assets management company (RAMC). Our focus is to manage agricultural land and related assets such that the value of the asset increases ecologically, socially and as a result, financially. We develop agricultural land into food forests and farmlands suitable for natural (aka regenerative, sustainable) farming including water bodies and spaces for living, working and recreation. Know more If you would like to participate in this effort with your land, this is how it can work. You enter into an agreement with the RAMC for development and management of your land. You may ...
Read more